Towards Tomorrow’s Countryside

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Boosting tourism through better information

Issue:

To boost countryside tourism by providing visitors and potential visitors with better information.

Domestic tourism by UK residents fell by 6% in 2001, with a loss of £2bn to the industry*. Foot and mouth disease also highlighted a broader rural tourism issue. It is often hard to find co-ordinated information about visiting the countryside, both before you arrive and while you are there.

One solution:

Public and private sectors working together to provide easily accessible information on the countryside.

How can this be achieved:

Public and private organisations are collaborating on campaigns such as Your Countryside, You`re Welcome to spread the news that the English countryside welcomes its visitors back.

The benefits are:

A clear message that the countryside is open for visiting in 2002.
Better informed visitors able to make more of their trip.
Greater opportunities to promote local and regional attractions, including food and drink.
A vehicle to promote information on the countryside issues and visitors` responsibilities.